CA$HBACK
from ANPAC® Reigns
in Tennessee
by
Jennifer Presley, ANPAC Marketing Communications
Pennies
from Heaven? While Tennessee CA$HBACK from ANPAC® customers haven't
actually received pennies from heaven, they have been rewarded with some big checks
from ANPAC. In fact, the recent CA$HBACK from ANPAC® payout in
Tennessee totaled over $1,000,000!
Mike
Washburn, Reid Jones and other Tennessee agents, their staff and spouses, held
a CA$HBACK from ANPAC® celebration on Saturday, December 8, at
the Appling Manor Conference Center in Memphis. The open house, from 9:00 a.m.
until noon, featured a continental breakfast, with cookies and punch later in
the morning. A multitude of CA$HBACK from ANPAC® balloons added
a festive touch to an already high-energy atmosphere.
Television
news station WREG aired interviews with policyholders and agents the following
two days to tout this innovative and rewarding product. Chris DeStefanis was the
leader in "Most Checks Distributed," with 446 checks totaling $265,000.
Ron Townsend came in second, with 240 policyholders receiving a combined total
of over $126,000. Tom Dorian ranked number three, with 61 checks totaling $30,000.
The total number of checks distributed at the party was 1,250, with a cash amount
of $708,000. Individual check amounts ranged from $200 to over $2,000, with an
average of $500.
CA$HBACK from ANPAC® fits right in with
our philosophy of handling all of a family's business," comments Washburn.
"The program attracts the people we want to do business with. They understand
from the beginning that they will benefit the most from TLC, Common Cause of Loss
and CA$HBACK from ANPAC® if they allow us to be their one agent."
His advice to other agents is to tell clients in the initial discussion
that our company specializes in handling all of their family's insurance and related
financial needs, and if they qualify, they will receive more benefits than they
could expect from any other company. "It makes sense to the clients that
they should benefit by being claim-free."
Reid
Jones adds, "The future is very bright for CA$HBACK from ANPAC®
in Tennessee. I learned through this experience that the time to capture the (refund)
for other products is when you enroll them." For example, introducing the
client to a retirement account using the CA$HBACK from ANPAC® reward
rather than spending the additional money.
Washburn concluded, "We
expect the program to continue to increase our business, and also help us to improve
the quality of our business in Tennessee. When the program first started, it was
a promise that if you go three years without a claim, you will get a 25 percent
refund. Now it is a reality to 1,250 clients in our agencies. These clients will
recommend us to their friends, and we can now talk about what our clients got
back instead of what they will get back." Reid agreed, "The potential
for this program is unlimited, and I feel we are just scratching the surface of
the possibilities."
Pat
Leeper, assistant vice president, Agent Administration and Marketing, remarks
that these parties are an excellent way to set ANPAC apart from other insurance
companies. "After all, it's not everyday that an insurance company gives
you a check for $500 or more!"
Incidentally, plans for the next Tennessee
CA$HBACK from ANPAC® party are already under way!
American National Insurance
Company, Galveston, TX
American National Property and Casualty Company,
Springfield, MO
These
brief descriptions of coverages available are for illustrative purposes
only, and are not intended as a statement of contract. For actual terms
and conditions of coverage provided, refer to your insurance policy,
or, for more information about coverage options and availability, talk
to your American National agent. All products, coverages, and options
are not available in all states, and eligibility guidelines apply. American
National Family of Companies reserves the right to discontinue programs
at any time.
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